In April, before 8 o'clock in the morning every morning, the employees in the assembly workshop of the Group's Agricultural Machinery Chain Division are already busy, and they are rushing to make a substantial increase in agricultural machinery chain orders. In March alone, Donghua Agricultural Machinery Chain increased by 63% year-on-year in the same period of 2020.
Since the beginning of this year, thanks to the excellent domestic epidemic prevention and control and the "dual cycle" development pattern, Donghua has continuously tapped new potentials in increasing production capacity through "automation" and "digitalization" means, and opened up new ways in optimizing production and marketing models. Achieved better results. In the first quarter of this year, the company's output value increased by more than 65% year-on-year in 2020; sales increased by more than 62% year-on-year in 2020, achieving a good start and reflecting the company's comprehensive competitiveness.
The substantial growth of Donghua Agricultural Machinery Chain is mainly due to the company's vigorous development in the domestic and foreign agricultural machinery market segments. Domestically, it has increased the development of the Xinjiang agricultural machinery market and obtained large quantities of orders; foreign countries have mainly developed the American and European markets, such as the A960 feeding chain and the CA series brush chain have received large quantities of orders.
Donghua actively responded to the explosive growth of orders. In order to meet the delivery needs of customers, in the first quarter of this year, the company's investment in technological transformation equipment has exceeded that of last year, reaching more than 20 million yuan. For example, the Agricultural Machinery Chain Division continues to increase technological innovation, develops integrated blanking and bending molds such as ZGS external attachment board, S52 external attachment board, A55 external attachment board, etc., invests in 100HHA forming machine assembly equipment instead of manual assembly, and establishes CA, ZGS and A960 series assembly lines replace the original manual hammer assembly, greatly improving production efficiency to meet customer delivery requirements.
The Donghua Agricultural Machinery Chain is mainly used to drive and transport the entire agricultural production process, including arable land, sowing, fertilizing, irrigation, plant protection and harvesting. The product adopts high-quality materials and advanced technology, and the quality control method with the goal of zero defects is used for chain design and manufacturing. It is suitable for agricultural machinery in the harsh environment of no lubrication or lack of lubrication, multiple dust, high load, and multiple impacts. It has sufficient tensile strength, fatigue strength and wear resistance.
In recent years, Donghua has been deeply involved in various market segments, and products such as escalator chains and plate chains have become the champion products of domestic and foreign market segments. This year, various market segments are also in full bloom, and orders have achieved substantial growth. In March alone, the company's escalator engineering chain increased by 42% year-on-year; the automobile chain increased by 49% year-on-year; and the stainless steel chain increased by 44%. According to the company's 18&60 industry requirements, each market segment will develop product development close to the market, strengthen communication with sales staff and customers, fully understand the purpose and use conditions of newly developed products, and design products from the perspective of market and user needs. Fully meet the needs of customers, so that the comprehensive competitiveness of products has been continuously improved, and promoted the high-quality development of the enterprise.
